Congratulations to the 2017 PACE awards winners! We ask that award winners wait until April 15 to announce the results.


2017 Best of Show

Bridge Magazine, Martin Waymire

2017 People's Choice Award Winners

CAMPAIGN: Vocational Village, Michigan Department of Corrections 

TACTIC: Field Day Podcast, Michigan Department of Corrections

2017 Student Practioner of the Year

Samantha VanHoef, Michigan State University '17

2017 George Brown Memorial Scholarship Winner

Gina Peera, Michigan State University '18

2017 Campaign Winners

Community Relations

Pinnacle: Interurban Transit Partnership More to the Ride Campaign, Güd Marketing

Excellence: Lansing Board of Water & Light: Lansing Energy Tomorrow, Martin Waymire

Achievement: Vocational Village, Michigan Department of Corrections

Integrated Communications

Pinnacle: Educational Excellence Awards, SET SEG Foundation

Excellence: Annual Leadership Conference, Michigan Association of School Boards (MASB)


Achievement: Michigan Wildlife Council, Here. For Generations. Campaign, Güd Marketing

Crisis Communications

Excellence: Don't Wait. Evaluate. Campaign, Güd Marketing

Organizational Relations

Pinnacle: Get on Board, Michigan Association of School Boards (MASB)

Public Affairs

Pinnacle: The Healthy Michigan Plan, Piper & Gold Public Relations

Excellence: American Airlines Washington D.C. Slot Exemption Request, Güd Marketing

Achievement: A Coalition for Transit, Truscott Rossman

Public Service

Pinnacle: The "Driving Change" Bicycle Safety Campaign, Güd Marketing

Excellence: Neighbors Guiding Neighbors, Piper & Gold Public Relations


Achievement: MCAN Campaign Public Service, Martin Waymire

Shoestring Budget

Pinnacle: Michigan History Center Roc Your Mocs Social Media Campaign, Güd Marketing

Social Marketing

Pinnacle: Bridge Magazine, Martin Waymire

Excellence: Second Saturdays at the Michigan History Center, Güd Marketing

Special Events

Pinnacle: I Buy Nearby Weekend, Martin Waymire

Excellence: Capital Comeback: Rethink your roots in Mid-Michigan, Piper & Gold Public Relations

2017 Tactic Winners

Annual Reports

Pinnacle: CAMW! 2016 Annual Report "Strength Through Collaboration", Piper & Gold Public Relations

Excellence: MCAN Annual Report, Martin Waymire

Editorials/Op-Ed Columns

Pinnacle: Michigan Municipal League Gag Order Op-Eds, Martin Waymire


Pinnacle: DashBoard, Michigan Association of School Boards (MASB)


Excellence: TechSmith Newsletter Video Letter from the Editor, TechSmith Corporation

Feature Stories

Pinnacle: Build Up Michigan Cooper's Story, Güd Marketing

Excellence: The evolution of online learning in policy and the classroom, Piper & Gold Public Relations

Innovative Tactics

Pinnacle: Field Day Podcast, Michigan Department of Corrections

Excellence: Tom Barrett, A Voice for Veterans, Grassroots Midwest


Pinnacle: LeaderBoard, Michigan Association of School Boards

Media/Press Kits

Pinnacle: Always Want More Press Kit Gets Noticed, Houston & Company LLC


Pinnacle: Fundraising Appeals -- One Page or Two?, St. Vincent Catholic Charities

Excellence: Grand Rapids Bicycle Safet Campaign Research, Güd Marketing

Social Medium

Pinnacle: Michigan Infrastructure Facts, Martin Waymire

Excellence: Build Up Michigan Cooper Social Media Campaign, Güd Marketing

Special Purpose Publications

Pinnacle: MCMCH Infographic, Martin Waymire

Video Programs

Pinnacle: Camtasia "Getting Started" Tutorial Series, TechSmith Corporation

Excellence: TWO MEN AND A TRUCK Customer Surprise Visits, TWO MEN AND A TRUCK International, Inc.


Pinnacle: Redesign of to Responsive Technology, Greater Lansing Convention & Visitors Bureau

Excellence: Fix MI State website, Martin Waymire

2017 Award Categories

The PACE Awards Entry Form and submission is now entirely online. All entries must have an accompanying filled out electronic form. Once your entry form has been submitted online, it must be included with your digital entry. Any files submitted online but relevant to judging your entry must also be included with your entry as well.

Entries for the PACE Awards can be submitted in either as campaigns or tactics but keep in mind that the categories have changed in the past years so read over the descriptions carefully to be sure your entry is submitted in the best possible category.




Campaigns are $60 each for CMPRSA Members and $75 each for Non-Members. Tactics are $40 each for CMPRSA Members and $55 each for Non-Members.

The entry deadline is 5 p.m. on Friday, Feb. 3. All LATE entries are due by 5 p.m. on Friday, Feb. 10, and will be charged a $25 late fee per entry.

All entries must be submitted through the online entry procedure (NEW for 2017).

A scholarship and award program is also available for members of the Public Relations Student Society of America. For more information on these student awards, please see the Nominations and Applications guidelines below.

Nominations and Applications

Nominations for PACE Maker of the Year, the top honor presented to a distinguished professional by the Central Michigan Chapter of PRSA, are welcomed annually. Nominations for the PACE Maker of the Year are due no later than March 3, 2017 EXTENDED TO FRIDAY MARCH 10, 2017.

Young public relations professionals also have the opportunity to win a scholarship and individual award in the PACE Awards program.

The George Brown Memorial Scholarship grants $1,000 to an exceptional PRSSA junior enrolled in a communication-based curriculum at Michigan State University.

Student Practitioner of the Year, an honorary title, goes to an outstanding public relations student from the MSU PRSSA ranks. Students are encouraged to nominate their peers for the outstanding practitioner award.

To continue awarding the George Brown Memorial Scholarship, the CMPRSA chapter needs your support. If you would like to help recognize the efforts and accomplishments of young public relations professionals by donating to the scholarship fund, please download an
informational pamphlet with directions on how you can contribute.

Nomination and application forms for the 2017 
George Brown Memorial Scholarship and Student Practitioner of the Year awards are available. Nominations are due no later than March 3, 2017 to Greg Rokisky,


website design and development by Web Ascender