Congratulations to the 2016 PACE awards winners! We ask that award winners wait until April 15 to announce the results.


2016 Best of Show

An Evening with Michigan Supreme Court Justice Richard Bernstein, Truscott Rossman

2016 People's Choice Award Winners

CAMPAIGN: Talent. Teach. Thrive. Launch, Piper & Gold Public Relations

TACTIC: MSP Celebrates ‘Back to the Future’ Day, Michigan State Police

2016 Student Practioner of the Year

Erica Tackett, Michigan State University '16

2016 George Brown Memorial Scholarship Winner

Samantha VanHoef, Michigan State University '17

2016 Campaign Winners

Community Relations

Excellence: Grand Rapids Launch of Largest Stormwater Management and Awareness Campaign in City History, Güd Marketing

Integrated Communications

Pinnacle: Member Engagement and Outreach Plan, Michigan Association of School Boards (MASB)

Marketing Consumer Products and Services

Pinnacle: Goldfish Swim School Marketing and Consumer Products and Services, Güd Marketing

Excellence: Detroit 0% Interest Home Repair Loans, Truscott Rossman

Organizational Relations

Pinnacle: Bell’s Brewery Trademark Dispute, Truscott Rossman

Achievement: The Jackson Teen Zone at the Boys & Girls Club of Lansing, Jackson National Life

Public Affairs

Pinnacle: Post-Labor Day School Start & Tourism Funding, Edge Partnerships

Excellence: Michigan Department of Education Child Development and Care Program Public Outreach and Marketing Campaign, Güd Marketing

Public Service

Pinnacle: One Click. One Agency, Edge Partnerships

Shoestring Budget

Pinnacle: An Evening with Michigan Supreme Court Justice Richard Bernstein, Truscott Rossman

Excellence: Owosso Community Players Michigan AACTFest, Piper & Gold Public Relations

Achievement: Driving Traffic to Michigan Future’s 2015 Report through Social & Digital Marketing, Martin Waymire

Social Marketing

Pinnacle: Goldfish Swim School Event Campaign, Güd Marketing

Excellence: Growing Bridge Readership through social and digital marketing, Martin Waymire

Achievement: Two Men and a Truck Moves Me summer social media contest, Two Men and a Truck International

Special Events

Pinnacle: Talent.Teach.Thrive Launch, Piper & Gold Public Relations

Achievement: Come Clean Duathlon, Güd Marketing

2016 Tactic Winners

Annual Reports

Pinnacle: Michigan College Access Network Annual Report, Martin Waymire

Excellence: Capital Area Michigan Works! 2015 Annual Report, Piper & Gold Public Relations


Pinnacle: Goldfish Swim Schools Metro Parent Advertorial, Güd Marketing

Feature Stories

Pinnacle: Why teacher diversity matters in Michigan, Piper & Gold Public Relations

Excellence: Beyond Evaluation: How Michigan supports its teachers, Piper & Gold Public Relations

Innovative Tactics

Pinnacle: Make Opportunity Affordable: Support Higher Education, Truscott Rossman

Excellence: Celebrating 98 Years with "98 Faces of the MSP", Michigan State Police


Pinnacle: LeaderBoard, Michigan Association of School Boards


Pinnacle: Corrections Connection, Michigan Department of Corrections


Pinnacle: Michigan Wildlife Council Research, Güd Marketing

Excellence: Michigan Health and Hospital Association Communications Audit, Martin Waymire

Social Medium

Pinnacle: MSP Celebrates ‘Back to the Future’ Day, Michigan State Police

Special Purpose Publications

Excellence: Güd Marketing New York Holiday Card, Güd Marketing

Video Programs

Pinnacle: 50 Years of Beam Line at MSU, Martin Waymire

Excellence: StoryBoard, Michigan Association of School Boards (MASB)


Pinnacle: OnBoard, Michigan Association of School Boards (MASB)

Excellence: Governor’s Decision Room Website, Güd Marketing

2016 Award Categories

The PACE Awards Entry Form is now online. All entries must have an accompanying filled out electronic form. Once your entry form has been submitted online, it must be printed off and included with your hard copy. Any files submitted online but relevant to judging your entry must also be included with your hard copy entry as well.

Entries for the PACE Awards can be submitted in either as campaigns or tactics but keep in mind that the categories have changed in the past years so read over the descriptions carefully to be sure your entry is submitted in the best possible category.



Campaigns are $60 each for CMPRSA Members and $75 each for Non-Members. Tactics are $40 each for CMPRSA Members and $55 each for Non-Members.

The entry deadline is 5 p.m. on Tuesday, Feb. 9. All LATE entries are due by 5 p.m. on Tuesday, Feb. 16, and will be charged a $25 late fee per entry.

All hard copy entries must be turned in to the committee chair at Martin Waymire, located at 426 W. Ottawa St., Lansing, MI 48933.

A scholarship and award program is also available for members of the Public Relations Student Society of America. For more information on these student awards, please see the Nominations and Applications guidelines below.

Nominations and Applications

Nominations for PACE Maker of the Year, the top honor presented to a distinguished professional by the Central Michigan Chapter of PRSA, are welcomed annually. Nominations for the PACE Maker of the Year are due no later than March 11, 2016.

Young public relations professionals also have the opportunity to win a scholarship and individual award in the PACE Awards program.

The George Brown Memorial Scholarship grants $1,000 to an exceptional PRSSA junior enrolled in a communication-based curriculum at Michigan State University.

Student Practitioner of the Year, an honorary title, goes to an outstanding public relations student from the MSU PRSSA ranks. Students are encouraged to nominate their peers for the outstanding practitioner award.

To continue awarding the George Brown Memorial Scholarship, the CMPRSA chapter needs your support. If you would like to help recognize the efforts and accomplishments of young public relations professionals by donating to the scholarship fund, please download an
informational pamphlet with directions on how you can contribute.

Nomination and application forms for the
George Brown Memorial Scholarship and Student Practitioner of the Year are available. Nominations are due no later than March 4, 2016 to Greg Rokisky,


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