Congratulations to the 2014 PACE awards winners! Winner are encouraged to use our template news release provided to share their accomplishment.



   John Truscott
   Truscott Rossman

John Truscott



2014 People's Choice Award Winners

CAMPAIGN - World Dwarf Games Campaign – Truscott Rossman

TACTIC - No-Fault Insurance Medical KitMarketing Resource Group


2014 Student Practioner of the Year

Matthew Franks
Michigan State University Senior

2014 George Brown Memorial Scholarship Winner

Erica Tackett
Michigan State University Junior

2014 Campaign Winners

Community Relations

Truscott Rossman – DTN Management – East Lansing Park District

Two Men and a Truck International – Movers for Moms


Integrated Communications

Edge Partnerships – Waverly Community Schools
2013 Technology Bond Proposal

Pace Marketing & Communications – Michigan State Housing Development Authority
– Down Payment Fairy Campaign


Marketing Consumer Products and Services

Pace Marketing & Communications – Capital Region Airport Authority
– Capital Region International Airport "Top Flight Club" Campaign

Organizational Relations  

Jackson National Life Insurance Company – Something to Be Proud Of...Volunteers in Concert

Michigan State University Creative Services – 2013 Hoophouse Gala


Public Affairs

Martin Waymire Advocacy Communications – Michigan Health & Hospital Association
– Expand Medicaid

Stony Point Communications, Inc. – Michigan Flyer
– How a Little Bus Company Turned an Airport's Attack into a Publicity Bonanza


Public Service

Pace Marketing & Communications – Michigan State Housing Development Authority
Step Foward Michigan


Shoestring Budget

Truscott Rossman – World Dwarf Games

Rizzi Designs – Socks for Lansing


Social Marketing

Pace Marketing & Communications – Capital Area Transportation Authority
CATA $1K Giveaway


Special Events

Emergent BioSolutions – Grand Opening of Building 63
(2014 Best in Show)

Rathbun Public Relations – Midwest Bus Corporation
Governor Snyder's Visit to Midwest Bus Corporation

Pace Marketing & Communcations –
W.K. Kellogg Foundation – W.K. Kellogg Foundation Legislative Lunch

2014 Tactic Winners


Annual Reports

National Association of College and University Food Services (NACUFS) – NACUFS Membership Calendar/Annual Report


Michigan State Police Public Affairs – Service With a Purpose...The Strategic Plan of the Michigan State Police

Edge Partnerships – Farm Bureau Insurance of Michigan 
 Lake Estate Brochure


Feature Stories

Olivet College – Developing Tomorrow's Responsible Leaders: Olivet College President's Leadership Institute Presents First Graduating Class


Editorials/Op-Ed Columns 

Lambert, Edwards & Associates – University Research Corridor 
– Promoting the URC

Piper & Gold Pubic Relations – Ingham County Land Bank 
 Debunking the homeownership myth; Land Bank opinion


Innovative Tactics

Marketing Resource Group – Coalition for Auto Insurance Reform 
– No-Fault Insurance Medical Kit



SET SEG – Member Advantage

Michigan State University Creative Services – Serving State


Radio PSAs

Pace Marketing & Communications – Capital Area Transportation Authority – CATA Man Radio 



Pace Marketing & Communications – Capital Area Health Alliance 
– Significant Disproportionality for Discipline Market Research

Social Medium

Michigan Office of Retirement Services – Michigan ORS Facebook Launch


Special Purpose Publications

Michigan Department of the Attorney General – 2013 Report on Human Trafficking

National Association of College and University Food Services (NACUFS) – NACUFS Membership Campaign

Video Programs

Martin Waymire – Michigan Education Special Services Association 
– Get a Shot. Save a Life.

Pace Marketing & Communications – Capital Region Airport Authority – Capital Region International Airport Educational Video

2014 Award Categories

The PACE Awards Entry Form is now online. All entries must have an accompanying filled out electronic form. Once your entry form has been submitted online, it must be printed off and included with your hard copy. Any files submitted online but relevant to judging your entry must also be included with your hard copy entry as well.

Entries for the PACE Awards can be submitted in either as campaigns or tactics but keep in mind that the categories are new this year so read over the descriptions carefully to be sure your entry is submitted in the best possible category.



Campaigns are $60 each for CMPRSA Members and $75 each for Non-Members. Tactics are $40 each for CMPRSA Members and $55 each for Non-Members.

The entry deadline is Tuesday, February 4, 2014 at 5 p.m. All LATE entries are due by 5 p.m. on February 11, 2014 and will be charged a $25 late fee per entry.

All hard copy entries must be turned in to the committee at Pace Marketing and Communications, located at 1223 Turner Street, Ste. 101, Lansing, MI 48906.

A scholarship and award program is also available for members of the Public Relations Student Society of America. For more information on these student awards, please see the Nominations and Applications guidelines below.

Nominations and Applications

Nominations for PACE Maker of the Year, the top honor presented to a distinguished professional by the Central Michigan Chapter of PRSA, are welcomed annually. Nominations for the PACE Maker of the Year are due no later than March 14, 2014.

Young public relations professionals also have the opportunity to win a scholarship and individual award in the PACE Awards program.

The George Brown Memorial Scholarship grants $1,000 to an exceptional PRSSA junior enrolled in a communication-based curriculum at Michigan State University.

Student Practitioner of the Year, an honorary title, goes to an outstanding public relations student from the MSU PRSSA ranks. Students are encouraged to nominate their peers for the outstanding practitioner award.

To continue awarding the George Brown Memorial Scholarship, the CMPRSA chapter needs your support. If you would like to help recognize the efforts and accomplishments of young public relations professionals by donating to the scholarship fund, please download an
informational pamphlet with directions on how you can contribute.

Nomination forms for the
George Brown Memorial Scholarship and Student Practitioner of the Year are available. Nominations are due no later than March 14, 2014 to


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