>ONLINE ENTRY FORM
Annual Reports
Publications that report on an organization's annual performance: Submit one copy of the publication along with one-page summary.
Brochures
Pamphlets, booklets or other small publications designed to inform a target audience about an organization, product, service or issue. Submit one copy of the publication along with one-page summary.
Magazines
Publications designed to provide in-depth information about an organization or topic on a regular basis. The number of pages and length of articles typically differentiate magazines from newsletters. Submit three consecutive issues along with one-page summary.
Media/Press Kits
News releases, photographs and other background information compiled together on an organization, product or issue. Submit one copy of the press kit along with one-page summary.
Newsletters
Publications designed, written and published periodically to provide brief and timely information to target audiences while supporting an organization's overall objectives. Submit three consecutive issues along with one-page summary.
Radio PSAs
Audio productions of one minute or less distributed to radio stations as non-paid Public Service Announcements. Single productions or a series addressing the same issue may be submitted on a CD along with the script. The one-page summary should include documentation of results.
Special Purpose Publications
Pieces designed for a special purpose to increase awareness, solicit a response, or otherwise inform an audience. Books, direct mail and other publications not eligible for consideration in other categories should be entered here. Submit one copy of the piece along with a one-page summary.
Television PSAs
Video productions of one minute or less distributed to television stations as non-paid Public Service Announcements. Single productions or a series addressing the same issue may be submitted on a DVD or VCD, along with the script. The one-page summary should include documentation of results.
Video Programs
Video programs targeted toward internal or external audiences. Entries must have been paid for solely by the organization, rather than supporting corporate sponsors. The entry should include a copy of the program on a single VHS cassette, DVD or VCD. The one-page summary should include documentation of results.
Websites
Websites or web pages must be submitted on a CD or using screen captures, along with a one-page summary.
NOTE: The following category entries must be written in its entirety or substantively by the entrant and not merely "pitched."
Advertorial
Paid advertising written as editorial matter to gain support for a product, issue, program or organization. Submit text of the editorial matter and documentation of publication. The one-page summary should include target audience, objectives and budget.
Editorials/OP-ED Columns
Opinion articles written as an editorial, a guest column, or a letter to the editor. Submit text of the article and documentation of publication. The one-page summary should outline objectives, audience, results and budget.
Evaluation
Form of measurement that is used to help document the value of a public relations program or tactic. Submit a one-page summary detailing how and why this evaluation method is unique and valuable.
Feature Stories
Submit text of the feature article as well as documentation of publication. The one-page summary should include target audience, objectives and any documented results.
Innovative Tactics
New or innovative tactic or approach used as part of a public relations program. Documentation of how the tactic contributed to the results of the campaign should be included in the one-page summary. (If objects are large or bulky, a photograph or video representation should be sent.)
Research
Research that provides a meaningful contribution to an organization's public relations program. Sample of the research methodology and results should be included in the entry, along with a one-page summary.
Social Mediums
This category includes interactive CD-ROMS, DVDs, social media, mobile applications, games, or other new media engagement. Submit one copy of the piece along with a one-page summary.
Speeches
Submit text of the speech along with one-page summary. Summary should include information on audience, purpose of speech and any documented results.